Creating practical integrated marketing programs
for EdTech companies
Understanding Problems.
Struggling to develop a results-driven marketing program?
Do you recognize the significance of a powerful marketing strategy but lack the in-house expertise to create a program that delivers results?
Not achieving the expected ROI in your marketing efforts?
Are specific areas of your marketing program falling short of delivering the ROI you anticipated?
Worried that consultants won't be able to grasp your business needs?
Are you concerned about consultants understanding your unique business and providing recommendations that are not just realistic but also tailored to your specific requirements?
Delivering Results.
Over the years, I have seen it time and time again. Smart people come into a business and create marketing strategies based on templates that have worked for them previously. Tweaking best practices is one approach, but when those programs aren’t mapped to the specific business needs this experience can be frustrating and can create unnecessary cycles.
This is why I approach things differently.
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My passion is creating marketing strategies tailored specifically for your business and its challenges.
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Immersive Partnership, Lasting Success:
I immerse myself in your business and organizational culture to understand its unique intricacies, ensuring I am aware of competing priorities and resource implications. My commitment goes beyond recommendations; I am dedicated to following through on your success – working with you from program design through implementation – ensuring lasting and meaningful results.
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EdTech Expertise & Network:
With a wealth of experience and a robust network in EdTech, I bring industry insights and connections to the table. My familiarity and understanding of the unique selling scenarios and educator audience have prepared me to navigate its unique challenges and leverage opportunities effectively.
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Versatile Marketing Program Architect:
I specialize in building diverse and impactful marketing programs. Whether it's creating a buzz at tradeshows, developing effective sales enablement tools, crafting compelling customer or prospect content marketing assets, or orchestrating lead generation campaigns, I have a proven track record of designing programs that captivate and convert.